Manufacturing & Repair Specialist
Founded in 1981, Sunrise Engineering & Mfg. (SEM) delivers industry-leading manufacturing and repair solutions for heavy industry. Their work supports sawmill machinery, mining equipment, oil and gas components, and marine equipment. Ensuring reliable performance for demanding operations across Canada, the United States, and Mexico.
Objective
The goal of this project was to increase SEM’s brand awareness and strengthen its digital presence to attract new clients on desktop and mobile devices. While an initial website had been developed, the content and visuals did not fully communicate the company’s scale, technical capabilities, or decades of experience.
The project focused on refining the messaging and introducing stronger visual storytelling to better showcase SEM’s facilities, processes, and large-scale equipment work. The updated website was also designed to support recruitment efforts and help generate new business leads in emerging markets, particularly in South American countries such as Brazil, Chile, and Uruguay.
The project focused on refining the messaging and introducing stronger visual storytelling to better showcase SEM’s facilities, processes, and large-scale equipment work. The updated website was also designed to support recruitment efforts and help generate new business leads in emerging markets, particularly in South American countries such as Brazil, Chile, and Uruguay.
My Contributions
I led the website’s content layout and copywriting, ensuring the messaging was clear, engaging, and aligned with the brand. I redesigned and implemented the full website re-skin in Squarespace, creating a user-friendly interface and a flexible backend that allows the client to easily update and manage content.
I also filmed multiple operations at the facility, both on the ground and with a drone, capturing visuals that were edited into short background video montages and longer-form YouTube videos. Throughout the project, I provided guidance on SEO best practices and overall content strategy.
I also filmed multiple operations at the facility, both on the ground and with a drone, capturing visuals that were edited into short background video montages and longer-form YouTube videos. Throughout the project, I provided guidance on SEO best practices and overall content strategy.
Creative Approach
This project required developing a range of creative assets, so I began with a clear strategy, timeline, visual direction, and realistic milestones aligned with the client’s budget. On-location photo and video shoots captured the full scale and capabilities of the brand.
Planning and collaboration were managed through shared Google Docs to keep the process organized and transparent, including coordination for translations in Mexican Spanish and Brazilian Portuguese. I used a combination of Adobe Lightroom, Photoshop, Premiere Pro, Squarespace, and OpenAI tools to efficiently bring the creative vision together.
Results
Within the first three months after launch, the website delivered strong results. Traffic increased by 15%, while Google search impressions grew by 200%. Overall, the project significantly improved brand awareness and established a more consistent, professional online presence, helping build a stronger digital foundation for SEM.
Conclusion
Building a digital presence for a company that has successfully operated for decades without one is no small task. With an established client base and deep expertise in manufacturing and repair, the approach was to start small, test, and refine over time. By setting clear objectives and tracking progress, the business can better understand how potential clients discover and engage with its services online. This project marked the beginning of that process, laying the foundation for continued growth and long-term success.
credits
CLIENT: Sunrise Engineering & MFG. Inc.
INDUSTRY: Industrial Manufacturing and Repair
LOCATION: Delta, BC, Canada
SERVICES PROVIDED: Photo & Video Content, Front-End Web Design, Squarespace Expertise, Copywriting, Brand Development
INDUSTRY: Industrial Manufacturing and Repair
LOCATION: Delta, BC, Canada
SERVICES PROVIDED: Photo & Video Content, Front-End Web Design, Squarespace Expertise, Copywriting, Brand Development