Bringing Natural Beauty to Life
Eminence Organic Skin Care is a professional skincare brand founded in 1958 in Hungary. Their products combine traditional Hungarian herbal knowledge with modern scientific research to create natural, results-driven skincare. Eminence formulations contain between 70% and 95% organic ingredients, reflecting the company’s deep respect for nature and its commitment to sustainable, environmentally responsible practices.
Objective
Eminence launches new product collections on a seasonal basis. The objective of these projects was to create awareness campaigns that introduce these new collections through digital marketing, website content, and visual demonstrations showing how the products are used. The content needed to support multiple channels, including social media, web pages, and marketing campaigns, while maintaining the brand’s premium look and feel.
My Contributions
I led the live-action video production for these campaigns. Working from the client’s creative brief, I helped plan locations, shooting schedules, and lighting setups to achieve a clean, polished aesthetic aligned with the brand. I also handled the video editing process, delivering final assets in multiple formats and aspect ratios optimized for web, social media, and marketing platforms.
Creative Approach
The project required close collaboration with in-house creative teams and third-party contractors. Clear communication and transparency were essential to align creative expectations and ensure smooth production across teams. To efficiently bring the vision together, I used a combination of production and post-production tools including Google Slides for planning, and Adobe Lightroom, Photoshop, Premiere Pro, and After Effects for editing, color work, and motion graphics.
Results
The final video assets supported the in-house marketing team in introducing new product collections to their global audience, including loyal customers and spa partners. The videos showcased product benefits and demonstrated proper usage, helping strengthen engagement across digital channels. Social media reels generated approximately 15,000–50,000 views per campaign, contributing to increased visibility for the launches.
Conclusion
The skincare industry is highly competitive and global in scale. Maintaining a consistent visual style and brand voice across campaigns is essential. By aligning with Eminence Organic Skin Care’s core values, natural ingredients, sustainability, and authenticity; the content helped reinforce the brand’s identity while supporting ongoing product launches. Continued collaboration across multiple projects ensures a cohesive and recognizable visual presence.
credits
CLIENT: Eminence Organic Skin Care
INDUSTRY: Cosmetics / Beauty / Spa
LOCATION: Vancouver, BC, Canada
SERVICES PROVIDED: Photo & Video Content
INDUSTRY: Cosmetics / Beauty / Spa
LOCATION: Vancouver, BC, Canada
SERVICES PROVIDED: Photo & Video Content