Creating Launch Content Across Global Platforms
Electronic Arts (EA) is one of the world’s leading video game publishers, creating globally recognized franchises across sports, racing, action, and entertainment. With millions of players worldwide, EA’s games rely on powerful marketing campaigns to engage audiences and build excitement around every release and update.
Objective
For every major game launch, seasonal update, and feature announcement, EA produces high-impact video assets designed to connect with its global player community.
As part of a large-scale marketing production pipeline, the video editing team collaborates across creative, production, capture, audio, and publishing departments to transform game footage and creative concepts into engaging marketing content. The goal is to deliver clear messaging, maintain brand consistency, and create excitement across multiple platforms, including social media, console storefronts, and gaming media outlets.
As part of a large-scale marketing production pipeline, the video editing team collaborates across creative, production, capture, audio, and publishing departments to transform game footage and creative concepts into engaging marketing content. The goal is to deliver clear messaging, maintain brand consistency, and create excitement across multiple platforms, including social media, console storefronts, and gaming media outlets.
My Contributions
As a Video Editor, I collaborate with Creative Directors, Producers, Capture Artists, Audio Engineers, and fellow editors to develop and refine marketing assets through fast-paced production cycles.
My responsibilities include:
- Editing gameplay trailers, feature videos, and promotional content for global audiences
- Managing daily revisions and feedback from multiple departments
- Balancing creative direction with marketing objectives and release timelines
- Preparing content for international launches across multiple languages, platforms, and aspect ratios
- Ensuring visual consistency while adapting content for different digital channels
My responsibilities include:
- Editing gameplay trailers, feature videos, and promotional content for global audiences
- Managing daily revisions and feedback from multiple departments
- Balancing creative direction with marketing objectives and release timelines
- Preparing content for international launches across multiple languages, platforms, and aspect ratios
- Ensuring visual consistency while adapting content for different digital channels
Creative Approach
With a background in sports and a passion for gaming, I bring an audience-focused perspective to every edit. Understanding what excites players helps me shape pacing, storytelling, and emotional impact within each video.
Using tools including Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop, I combine technical efficiency with creative storytelling to deliver polished assets under tight production deadlines.
Using tools including Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop, I combine technical efficiency with creative storytelling to deliver polished assets under tight production deadlines.
Results
One of the world’s most successful sports gaming franchises, EA SPORTS FC continues to engage a massive global player base, with over 12 million copies sold. Current social media communities include:
- Instagram: 31.8M+ followers
- TikTok: 7M+ followers
- TikTok: 7M+ followers
Conclusion
In a highly competitive entertainment industry, marketing videos play a crucial role in capturing attention, building anticipation, and maintaining long-term player engagement. Through fast-paced collaboration and audience-driven storytelling, these video assets help bring new features, updates, and game experiences to life for millions of players around the world.
credits
CLIENT: EA Sports
INDUSTRY: Video Games
LOCATION: Vancouver, BC, Canada
SERVICES PROVIDED: Video Editing & Motion Design
INDUSTRY: Video Games
LOCATION: Vancouver, BC, Canada
SERVICES PROVIDED: Video Editing & Motion Design